Fallon, my favorite agency, has done it again. Wins the Grand Prix of the Cannes Advertising Festival 2008 in the movie with this video called "Gorilla"
As soon as I saw I was a little 'confused. I immediately hit up and look & feel, but something was missing. I put it in the hunt for site and I realized that the idea was part of a fully integrated strategy between online and offline. Web was developed an interactive area with the structure of point & click games and arcade games such as racing the truck.
addition, the site functions as a portal to launch viral thanks to other video-remix in which the protagonist is always the gorilla but with different backing tracks.
Here remixes:
Beautiful this .
Here instead viral responses on youtube.
The site also included a spot with my favorite song of all time Do not stop me now.
So, what to say. The music will always triumph.
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